Optimizing Job Board Results

How to Take Control of Your Job Board Sourcing to Maximize Both Quantity and Quality of Applicants

Learning objectives that will be covered:

  1. Analyze different data points, discuss the funnel, and share the bottleneck areas within different hiring processes.

  2. Talk through different ways to combat these weak areas in order to drive success to organizations.

  3. How to attract and retain solid candidates and ensure they’ll follow through with an application process.

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Most employers simply post and pray when it comes to job boards.

It’s very common they copy an ad from their competitors or throw up the last one they used and wait for applicants. Then they just assume that if qualified job seekers existed... they would apply. Shortly after nobody applies to their job or they don't get enough qualified applicants… they figure the only thing they can do is pay job boards more money.

Do employers know that their companies are missing out on 99% of their applicants from job boards? Meaning that for every applicant they get, 99 others were searching for that exact job in their area and simply never engaged nor applied.

 

500 million job searches…

Growth Hacker, Ryan Kohler recently conducted a study of over 500 million job searches and followed those people from the point of searching for a job all the way to the point of application. What this data enabled him to do was to create a funnel that shows the flow of applicants from the job boards into the application process and pointed out where the bottlenecks and problems are that are driving job seekers out of the process and therefore, not applying.

From these findings, Ryan will discuss how employers can dramatically increase the likelihood that job seekers will progress through each stage of the process and result in qualified, fit hires for their jobs.